URBAN NATIVE ERA

UNE x SACRED LESSONS

A collaboration between Urban Native Era and Mike de la Rocha, author of the forthcoming memoir Sacred Lessons.

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WE SOURCE ECO-CONSCIOUS MATERIALS

Learn more about our commitment to making all of our products eco-conscious by 2030.

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SPRING CLEARANCE

THE ONLY TIME TO GET DEALS THIS GOOD

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NATIVE LAND

SPRING/SUMMER 2025

Featuring bold designs, luxury fabrics, hand-crafted embellishments, and our continued commitment to sustainable and ethically sourced materials.

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SPRING SUMMER 2025

YOU ARE ON NATIVE LAND

Our new key-rings and sticker are the perfect accents for your every-day carries.

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1 / 5

SPRING CLEARANCE

GET THE BEST DEALS ON OUR BEST SELLERS

47% off

'YOU ARE ON NATIVE LAND' POPPY TRUCKER

$19.99 USD $38.00

TURQUOISE TONIC

MARIGOLD

BLACK

57% off

'YOU ARE ON NATIVE LAND' ORGANIC CAP - PINK TIE DYE

$14.99 USD $34.99

64% off

'YOU ARE ON NATIVE LAND' BUCKET HAT

$19.99 USD $55.00

Black

Blue

64% off

'YOU ARE ON NATIVE LAND' CORDUROY BUCKET HAT

$19.99 USD $55.00

Tan

Red

64% off

'YOU ARE ON NATIVE LAND' BUCKET HAT - PINK TIE DYE

$19.99 USD $55.00

47% off

'YOU ARE ON NATIVE LAND' EVERYDAY TEE

$19.99 USD $38.00

BLACK

TURQUOISE TONIC

CUCUMBER

OPTIC WHITE

36% off

2020 UNOFFICIAL POWWOW TEE

$15.99 USD $24.99

33% off

OSL 'OHLONE LANDS' TEE

$19.99 USD $30.00

BLUE

YELLOW

SPRING/SUMMER 2025

Featuring bold designs, luxury fabrics, hand-crafted embellishments, and our continued commitment to sustainable and ethically sourced materials.

'NATIVE LAND' HEAVYWEIGHT ORGANIC COTTON HOODIE

$162.00 USD

NAVY

BLACK

'LAND' RECLAIMED COTTON TEE

$45.00 USD

WHITE

PINE

BROWN

'LAND' RECLAIMED COTTON LONG SLEEVE

$52.00 USD

PINE

'YOU ARE ON NATIVE LAND' RECYCLED FLAG

From $45.00 USD

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'YOU ARE ON NATIVE LAND' KEY-RING

$15.00 USD

'HUMMINGBIRD' KEY-RING - SILVER

$15.00 USD

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'YOU ARE ON NATIVE LAND' DIE CUT STICKERS

$3.50 USD

FOOTWEAR

URBAN NATIVE ERA x NINETYNINE PRODUCTS

THE POINT | URBAN NATIVE ERA

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I love my hoodie so much - the color, the craftsmanship, and especially the message are all on point.

— Franceska

I love my hoodie so much - the color, the craftsmanship, and especially the message are all on point.

— Franceska

...I adore my YAONL hoodie!

— Sam

I’m so happy to have this hat and to be able to support such a great business! Excellent quality and fast shipping!

— Everett

Love the quality of all my items purchased. They arrived just in time to wear with pride!

— Judith

...I am so very happy and proud to wear their designs. All the items feel high quality and are packaged with eco-friendly materials which I appreciate. The designs are beautiful and powerful. Their shipping was pretty fast as well and tracking info was provided.

— C