ABOUT

 

BASED IN LOS ANGELES, OUR DAILY OPERATIONS PRIORITIZE A BETTER LIFE FOR INDIGENOUS PEOPLE AROUND THE WORLD. WE SEEK OUT SPACES WHERE INDIGENOUS PEOPLE ARE NOT TRADITIONALLY SEEN, WE VALUE THE EARTH AND USE THE MOST SUSTAINABLE PRACTICES THAT WE CAN AFFORD, WE CREATE A COLLECTIVE COMMUNITY WHERE PEOPLE CAN COME TOGETHER AS ONE ALL WHILE CREATING FASHIONABLE CLOTHING FOR EVERYONE TO WEAR.

 

 Photo by Erica Lean (Pictured Back-row L-R: Creative Director - Hud Oberly, CEO & Founder - Joey Montoya at Summer 2020 photoshoot)

 

INSPIRED BY INDIGENOUS LED SOCIAL MOVEMENTS IN 2012, URBAN NATIVE ERA (UNE) WAS BORN IN SAN FRANCISCO AS A FACEBOOK ACCOUNT THAT DOCUMENTED PROTESTS.  IN 2013, THE BRAND GAINED NOTORIETY FOR ITS CONTINUED EFFORTS USING APPAREL & DESIGN AS A TOOL TO INCREASE VISIBILITY OF INDIGENOUS NEWS. TODAY UNE HAS EVOLVED INTO AN INTERNATIONALLY RECOGNIZED BRAND FOR ALL COMMUNITIES OF PEOPLE TO REPRESENT.

 

Photo by Blaire Russel

STAFF

CEO & Founder, Joey Montoya (Lipan Apache)
Creative Director, Hud Oberly (Osage, Caddo & Comanche)
Distribution Manager & Sustainability Lead, Chantel Ricks
Distribution Assistant & Content Coordinator, Lauren Begay
Customer Service Representative, Matt Hinshaw (Hoopa)

 

PRESS

 13 INDIGENOUS CLOTHING BRANDS TO SUPPORT & FOLLOW - COSMOPOLITAN

HOW URBAN NATIVE ERA IS HONORING GRADUATES - VOGUE

15 INDIGENOUS DESIGNERS ON WHAT SUSTAINABLE FASHION IS MISSING - VOGUE