URBAN NATIVE ERA

FOOTWEAR

MEET THE GOLDA

The new release from Urban Native Era in collaboration with NinetyNine Products.Named in honor of Mary Golda Ross, the pioneering Indigenous aerospace engineer at NASA.

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UNE x SACRED LESSONS

A collaboration between Urban Native Era and Mike de la Rocha, author of the forthcoming memoir Sacred Lessons.

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SUMMER CLEARANCE

THE ONLY TIME TO GET DEALS THIS GOOD

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NATIVE LAND

SPRING/SUMMER 2025

Featuring bold designs, luxury fabrics, hand-crafted embellishments, and our continued commitment to sustainable and ethically sourced materials.

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SPRING SUMMER 2025

YOU ARE ON NATIVE LAND

Our new key-rings and sticker are the perfect accents for your every-day carries.

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1 / 5

SUMMER CLEARANCE

GET THE BEST DEALS ON OUR BEST SELLERS

47% off

'YOU ARE ON NATIVE LAND' POPPY TRUCKER

$19.99 USD $38.00

TURQUOISE TONIC

MARIGOLD

BLACK

57% off

'YOU ARE ON NATIVE LAND' ORGANIC CAP - PINK TIE DYE

$14.99 USD $34.99

64% off

'YOU ARE ON NATIVE LAND' BUCKET HAT

$19.99 USD $55.00

Black

Blue

64% off

'YOU ARE ON NATIVE LAND' CORDUROY BUCKET HAT

$19.99 USD $55.00

Tan

Red

64% off

'YOU ARE ON NATIVE LAND' BUCKET HAT - PINK TIE DYE

$19.99 USD $55.00

47% off

'YOU ARE ON NATIVE LAND' EVERYDAY TEE

$19.99 USD $38.00

BLACK

TURQUOISE TONIC

CUCUMBER

OPTIC WHITE

36% off

2020 UNOFFICIAL POWWOW TEE

$15.99 USD $24.99

33% off

OSL 'OHLONE LANDS' TEE

$19.99 USD $30.00

BLUE

YELLOW

SPRING/SUMMER 2025

Featuring bold designs, luxury fabrics, hand-crafted embellishments, and our continued commitment to sustainable and ethically sourced materials.

'NATIVE LAND' HEAVYWEIGHT ORGANIC COTTON HOODIE

$162.00 USD

NAVY

BLACK

'LAND' RECLAIMED COTTON TEE

$45.00 USD

WHITE

PINE

BROWN

'LAND' RECLAIMED COTTON LONG SLEEVE

$52.00 USD

PINE

'YOU ARE ON NATIVE LAND' RECYCLED FLAG

From $45.00 USD

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'YOU ARE ON NATIVE LAND' KEY-RING

$15.00 USD

3 in stock

'HUMMINGBIRD' KEY-RING - SILVER

$15.00 USD

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'YOU ARE ON NATIVE LAND' DIE CUT STICKERS

$3.50 USD

FOOTWEAR

URBAN NATIVE ERA x NINETYNINE PRODUCTS

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I love my hoodie so much - the color, the craftsmanship, and especially the message are all on point.

— Franceska

I love my hoodie so much - the color, the craftsmanship, and especially the message are all on point.

— Franceska

...I adore my YAONL hoodie!

— Sam

I’m so happy to have this hat and to be able to support such a great business! Excellent quality and fast shipping!

— Everett

Love the quality of all my items purchased. They arrived just in time to wear with pride!

— Judith

...I am so very happy and proud to wear their designs. All the items feel high quality and are packaged with eco-friendly materials which I appreciate. The designs are beautiful and powerful. Their shipping was pretty fast as well and tracking info was provided.

— C