THE GOLDA | EVERGREEN/EGRET SUEDE
Meet The Golda — the new release from Urban Native Era in collaboration with NinetyNine Products. Built on The Golda platform and named in honor of Mary Golda Ross, the pioneering Indigenous aerospace engineer at NASA, this shoe is a quiet revolution. Crafted in evergreen and egret suede with UNE’s signature hummingbird, it’s a future-focused design grounded in culture, engineering, and care.
The hummingbird is the heart of Urban Native Era. This bird holds many meanings depending on which peoples, communities, or lands you’re connected to. For the Ohlone People of the San Francisco Bay Area, the hummingbird is one of three beings in their creation story. For others, it’s a messenger—a bridge to an ancestor or loved one who has crossed over. For us, the hummingbird is movement. It reminds us that we are always shifting between worlds—physical and spiritual, modern and traditional, the city and the rez. The Golda is made to do just that.
The Golda made its first runway appearance in Urban Native Era’s 2024 San Francisco Fashion Show, styled by UNE founder Joey Montoya. The show centered Native expression in contemporary streetwear, with The Golda anchoring looks that blended tradition, utility, and future vision. Its presence on the runway wasn’t just about style — it was about intention, showing that circular design can be central to cultural storytelling.
Golda is lightly glued together to make disassembly easier. The sole connects to the upper mainly with a traditional cupsole stitch, so the shoe can be taken apart, repaired, and reassembled. That’s not a gimmick — it’s the point. Because sustainability isn’t just about what a shoe is made of. It’s about how we treat it. How we wear it. How we hold on to it. How we keep it going.
We want you to find your local shoe repair shop. We want you to love this shoe enough to fix it. And we want you to think differently about every shoe you own. Sustainable. Circular. Whatever you call it — just don’t throw them away. Keep them. Keep all of them.
NO RETURNS.
You'll thank us later.
True to size
The Golda features a deconstructed upper. If you are in between sizes, opt for the smaller size.
Sustainability begins with us, reframing how we move and what we buy. The Golda was designed not to end up in a landfill. It is meant to be disassembled and reassembled. The sole is attached to the upper with minimal glue. We encourage you to find your local cobbler, your local crafts person, or tune into your inner creativity to take it apart and put it back together.
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As we continue forward, we are consistently improving the sustainability of our supply chain.
Learn more about our sustainability efforts on our Sustainability page.
THIS IS A PRE-ORDER.
- The Golda will ship between December 1st and December 15th.
- This product will ship separately. Other items you purchased will ship as usual.
- NO RETURNS.
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Shipping can take 7 - 10 business days. Influx of orders during holidays may add additional time.
International orders ship in 16 - 25 business days. Duties and taxes can be paid for at checkout.
An email containing the tracking number will be sent to you when the order ships.